Case Study: Expo Guides for NBC-TV

CK Marketing Solutions has been tapped by several local NBC-TV stations around the country to produce high-quality expo guides for their station-sponsored trade shows. CK coordinates all aspects of these polished pieces—working with advertisers to secure ad materials, copywriting, graphic design and layout, print management and more—and ensures that each expo guide demonstrates NBC’s high corporate standards and branding.

This attractive onsite program for the NBC4 Digital Edge Expo hits the mark for this technology oriented event—and gives attendees the information they need to maximize their experience and offers sponsoring organizations valuable consumer market exposure.

This 44-page expo guide for NBC4 Washington, DC offered a balanced mix of advertising, editorial, station content and event information, and set a positive tone for this high-profile event with its refreshing and friendly look.