The Captive Insurance Companies Association was looking for a company to take the lead on both their membership marketing and the marketing for their two signature events—their annual conference and Fall Seminar. CK has taken the lead to create and implement a strategic
marketing plan to build both membership and conference participation. From concept development, database marketing, advertising and e-marketing, to trade
agreements, public relations and more…CK has helped CICA implement innovative
ideas, tactics and technologies to maximize their success.
Direct Mail:
Conference Brochure
2009 Campaign
A carefully designed conference brochure presented the meat of the conference program to drive attendance. The design of the brochure also maximized printing and postage discounts.
Download 
|
 |
E-Marketing: Newsletter
2009 Campaign
A carefully planned and executed e-mail marketing campaign—combined the power of regularly timed broadcast blasts and CICA’s most up-to-date source of conference information, CICAworld.com—bolstered the direct
mail campaign.
|
 |
Onsite Program
(inside
spread example)
2009 Campaign
Carrying around an onsite program has never been easier...this "fit in your back pocket or purse" program is designed with you in mind.
Don't let this slim design fool you, all the onsite program and event information you need is inside!
|
 |
VIP Invite & MRK
2009 Campaign
The VIP Invitation was an html e-mail flyer that could be easily customized. Three versions of the invitation were designed: one each for exhibitors, sponsors and speakers. In addition, the Online Marketing Resources Kit was created. This kit helped exhibitors, sponsors and speakers promote participation and maximize exposure before, during and after the 2009 CICA International Conference. |
|
Direct Mail:
Membership
Brochure
A well-crafted message and strategic graphic concept make this membership brochure a powerful, yet simple vehicle for communicating the value of CICA to prospects. |
|
Direct Mail:
Fall Seminar postcard
This spicy postcard enticed members to sign up for the Fall Seminar Program. In addition to generating word of mouth marketing, program attendance soared.
|
 |
Direct Mail:
PURL postcard
Taking full advantage of Personalized URLs to build a list of hot prospects from outside lists, this inexpensive postcard generated excellent response from just the right audience.
|
|
Word of Mouth Tools:
This business-card sized membership "brochure" gave CICA board members and staff a valuable tool to support their word-of-mouth membership recruitment efforts.
|
 |
E-marketing: web tile
To drive traffic from important captive insurance web portals, CK designed a series of web tiles promoting the International Conference. |
 |
