Clients/Case Studies

Case Study: Exhibitor Marketing—BOMA/SMS

CK teamed with Show Management Solutions, Inc., BOMA International's exhibition management company, to create a results-generating direct mail marketing campaign to support SMS's efforts to sell exhibit space and sponsorships for The Office Building Show.


Exhibitor & Sponsorship Prospectus (cover)
2009 Campaign


This direct mail package for exhibit and sponsorship opportunities provided complete details for potential exhibitors and sponsors in an inviting, compelling and easy-to-read layout. A handy pocket in the back keeps important inserts intact and accessible.

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Exhibitor & Sponsorship Prospectus (inside 1)
2009 Campaign

The graphic concept and powerful copy portray the prestige of this premier industry exhibition.

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larger image
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Exhibitor & Sponsorship Prospectus (inside 2)
2009 Campaign

The graphic concept and powerful copy portray the prestige of this premier industry exhibition.

[Click thumbnail for
larger image
]

Fact Sheet/Budget Planner
2009 Campaign


Easy to print and e-mail, this portable piece is designed with convenience in mind. At a quick glance, all the info you need is at your fingertips.

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Post-Show Newsletter
2009 Campaign


This 4 page 11" x 17", folded to 5.5" x 8.5", newsletter packs a punch. Sent out a few weeks after the 2008 BOMA International Conference, the post-show newsletter was an informative sales piece that kicked off the 2009 exhibitor/sponsorship sales season.

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Exhibitor & Sponsorship Prospectus (cover)
2008 Campaign

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Exhibitor & Sponsorship Prospectus (inside 1)
2008 Campaign

 

 

 

 

Exhibitor & Sponsorship Prospectus (inside 2)
2008 Campaign

 

 

 


ASHA

BOMA

CICA

NBC-TV