Marketing the Building Owners and Managers Association
International’s annual conference and exhibition is
a complex, constantly evolving task. For several years,
CK has taken the lead in creating and implementing strategic
marketing plans…including concept development, direct
mail, database marketing, advertising, e-marketing, trade
agreements, public relations and more…utilizing innovative
ideas, tactics and technologies maximize the success of
the campaign and the event.
Direct Mail: Mini Brochure
2009 Campaign
This four-panel postcard, timed to help people set their budgets at the beginning of the year, features the speakers and program benefits most likely to motivate prospects to attend. The call-to-action encourages prospects to visit the conference website for program details and/or to register. |
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E-Marketing: Newsletter
2009 Campaign
CK created a comprehensive e-mail marketing campaign to promote the 2009 BOMA Conference. Blasts included deadline reminders, keynote announcements, program highlights and revenue-generating sponsor positions.
Several versions of each blast were also created in order to segment the market and target specific goals within in each audience. Most importantly, the blasts served as a portal to the BOMA conference website. |
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Direct Mail: Postcard
2009 Campaign
This postcard was designed to introduce the 2009 BOMA campaign and build excitement and buzz about the 2009 BOMA Conference. A special offer encouraged prospects to register.
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Direct Mail:
Conference Brochure
2008 Campaign
This 24-page brochure provides the most extensive program details prospects need to make their decision to attend. The innovative
6" x 11" format qualified for letter-rate postage, saving thousands of dollars.
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E-marketing: web tile
2008 Campaign
CK designed a series of web tiles to promote the 2008 BOMA International Conference. This 125x125 web tile was designed not only to promote BOMA’s
conference and exhibition, but to drive traffic from important industry portals. Often, CK will design web tiles with animation. |
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Web Content & Design:
2008 Convention Re-design
A complete redesign of the BOMA's conference website integrated best practices in navigation, content layout and search engine optimization, all within the capabilities of the website's content management engine,
A2Z, Inc. |
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Editorial
2008 Campaign
Several multi-page spreads were conceptualized, researched, written, designed and produced throughout the campaign.
Example: May issue of Buildings magazine—4-page spread with four interviews with commercial real estate professionals on the benefits of attending The Office Building Show.
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E-marketing: Flash
2007 Campaign
This Flash presentation was designed not only to promote BOMA’s
conference and exhibition, but also to inject a little fun and humor worthy of sharing with friends and colleagues. It proved to be quite successful!
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Advertising: Print
2007 Campaign
A series of humorous ads were designed to stand out in an ad-laden industry publication. The 100 reasons also tied in with BOMA's centennial celebration.
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Logo Design
CK worked closely with BOMA staff to create a logo for BOMA's 7 Point Challenge. Presentation included multiple logos and variations. This was the winning design. |
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BEEP Program
CK worked on several projects with BOMA's Energy Efficiency Program (BEEP) Program.
Example: This 8.5" x 11", double-sided flyer is easy to print quickly and forward in an e-mail.
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Partnership Program Package
The BOMA Partnership Program Brochure Package included a folder—six-panel with unglued pocket in center panel, die-cuts on cover and pocket flap—and sets of stepped inserts.
Website copy was also created along with page design, programming and layout.
Download folder
Download inserts |
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