Case Study: Attendee Marketing for ASHA

CK Marketing has worked directly with the American Speech-Language-Hearing Association since 1999 to create integrated marketing campaigns to successfully promote the association's annual conventions.

Direct mail: Postcard (cover) This mailing was designed to reach and influence a targeted demographic of ASHA's membership— those with 1-3 years in the profession. This postcard was simple and affordable way to catch the attention of young professionals. Targeted members flipped for the ASHA Convention and registration in this segment soared.	Direct mail: Postcard (back) Download Postcard
E-marketing: Newsletter An e-mail campaign featuring Convention News—the ASHA newsletter—was an effective way to inform prospects and registrants of convention highlights and important dates while generating registrations at the same time.
E-marketing: web tile This web tile placed on publication and related organizations websites drove dual traffic to the ASHA Convention website and publicized the location of the Convention.